The Pampers Dry Max rash debate is getting ugly. Some parents have claimed over the past month that Pampers Swaddlers and Cruisers with the new Dry Max feature have caused serious diaper rash and "chemical burns" in babies. Now Procter & Gamble, maker of Pampers, is facing two class-action lawsuits stating the company “knew or should have known that Pampers with Dry Max had the capacity to and, in many cases, did actually harm infants and toddlers by causing severe rashes, blisters, chemical burns, infections, and/or other ailments.”
P&G dismissed the rash claims earlier this month but is facing a marketing crisis as moms are in an uproar all over the Web. While not all moms are claiming they've seen the rash in their baby, a lot are saying that it's just plain weird that the Dry Max feature aims to keep babies dry for up to 12 hours. Many moms just seem to want P&G to go back to its old version of the products. The Facebook group called "Pampers bring back the old Cruisers/Swaddlers" is climbing toward 10,000 members!
The U.S. Consumer Product Safety Commission is investigating the rash claims. There's been no recall yet, but watch our recalls feed. What's your take on all this?